Campaign India Team
Sep 23, 2016

Lodestar UM bags Tourism Australia in India

Mandate includes digital; technology, data to play ‘crucial role’
Lodestar UM has announced that it has won the media mandate of Tourism Australia in India, following a global review. The mandate includes digital. 
Tourism Australia is looking to increase footfalls from India and maximise visits.
“Tourism Australia is a prestigious account to have in our portfolio and I am glad that the client entrusted us with this mandate. Our strategy, planning and business analytics, innovative buying practices and award-winning content programmes aided us to bag the account,” said Nandini Dias, CEO, Lodestar UM.
She added, “For the Tourism Australia campaign technology and data will play a crucial role.”
The agency has created a dedicated team of 15 people to handle the account led by Deepak Netram, SVP.
The strategy will be to create urgency among tourists and entice them to immediately travel and experience the unique offerings of Australia, informed an agency statement. A multimedia campaign ‘is likely to break soon’.
Campaign India

Related Articles

Just Published

1 hour ago

'Priceless' pivot: How Mastercard took exclusive ...

Global CMO Raja Rajamannar told the Campaign Connect audience how Mastercard's pre-COVID risk planning, and its well-formed brand purpose, guided its actions through the crisis.

6 hours ago

Lay's pays tribute to the heroes behind the #Heartwork

Watch the film conceptualised by WPP India here

7 hours ago

Sorrell warns of homogenous purpose campaigns, says ...

In a wide-ranging live session during Campaign Connect, the former boss of WPP spoke to the acceleration of digital and responded to the 'distressing' situation unfolding in the US.

13 hours ago

Welspun gets Pulkit Samrat and Varun Sharma to ...

Watch the film conceptualised by the in-house team here