Campaign India Team
Sep 23, 2016

Lodestar UM bags Tourism Australia in India

Mandate includes digital; technology, data to play ‘crucial role’

www.tourism.australia.com
www.tourism.australia.com
Lodestar UM has announced that it has won the media mandate of Tourism Australia in India, following a global review. The mandate includes digital. 
 
Tourism Australia is looking to increase footfalls from India and maximise visits.
 
“Tourism Australia is a prestigious account to have in our portfolio and I am glad that the client entrusted us with this mandate. Our strategy, planning and business analytics, innovative buying practices and award-winning content programmes aided us to bag the account,” said Nandini Dias, CEO, Lodestar UM.
 
She added, “For the Tourism Australia campaign technology and data will play a crucial role.”
 
The agency has created a dedicated team of 15 people to handle the account led by Deepak Netram, SVP.
 
The strategy will be to create urgency among tourists and entice them to immediately travel and experience the unique offerings of Australia, informed an agency statement. A multimedia campaign ‘is likely to break soon’.
Source:
Campaign India

Related Articles

Just Published

Premium
Coca-Cola reassures public 'what we share is stronger' in global festive spot
Premium
1 day ago

Coca-Cola reassures public 'what we share is ...

Ad follows November's 'Holidays are coming' launch.

Premium
Watch 25 fun Hyundai ads in just over four minutes
Premium
1 day ago

Watch 25 fun Hyundai ads in just over four minutes

An enjoyable series of #4SecondReviews for the Hyundai Venue by AnalogFolk features a bevy of odd creatures and characters, including Corey Feldman, but is tragically lacking in squirrels.

Premium
To fetch appeal of hot water
Premium
2 days ago

To fetch appeal of hot water

Watch the films conceptualised by Fulcro here

Premium
OMD adds to Beiersdorf media duties with South Asia wins
Premium
2 days ago

OMD adds to Beiersdorf media duties with South Asia ...

After defending its full media mandate in India, OMD has now added Bangladesh to its remit.