Lodestar UM has announced that it has won the media mandate of Tourism Australia in India, following a global review. The mandate includes digital.
Tourism Australia is looking to increase footfalls from India and maximise visits.
“Tourism Australia is a prestigious account to have in our portfolio and I am glad that the client entrusted us with this mandate. Our strategy, planning and business analytics, innovative buying practices and award-winning content programmes aided us to bag the account,” said Nandini Dias, CEO, Lodestar UM.
She added, “For the Tourism Australia campaign technology and data will play a crucial role.”
The agency has created a dedicated team of 15 people to handle the account led by Deepak Netram, SVP.
The strategy will be to create urgency among tourists and entice them to immediately travel and experience the unique offerings of Australia, informed an agency statement. A multimedia campaign ‘is likely to break soon’.