Campaign India Team
Sep 23, 2016

Lodestar UM bags Tourism Australia in India

Mandate includes digital; technology, data to play ‘crucial role’

www.tourism.australia.com
www.tourism.australia.com
Lodestar UM has announced that it has won the media mandate of Tourism Australia in India, following a global review. The mandate includes digital. 
 
Tourism Australia is looking to increase footfalls from India and maximise visits.
 
“Tourism Australia is a prestigious account to have in our portfolio and I am glad that the client entrusted us with this mandate. Our strategy, planning and business analytics, innovative buying practices and award-winning content programmes aided us to bag the account,” said Nandini Dias, CEO, Lodestar UM.
 
She added, “For the Tourism Australia campaign technology and data will play a crucial role.”
 
The agency has created a dedicated team of 15 people to handle the account led by Deepak Netram, SVP.
 
The strategy will be to create urgency among tourists and entice them to immediately travel and experience the unique offerings of Australia, informed an agency statement. A multimedia campaign ‘is likely to break soon’.
Source:
Campaign India

Related Articles

Just Published

Premium
Twitter ad revenue up 18 percent
Premium
5 hours ago

Twitter ad revenue up 18 percent

The social platform stops reporting monthly user numbers and is replacing declining count of monthly users with 'monetisable daily active users'

Premium
When luggage gives Virat Kohli access in a foreign land
Premium
6 hours ago

When luggage gives Virat Kohli access in a foreign land

Watch the film conceptualised by McCann here

Premium
IAA Asia Pacific elects Ramesh Narayan as area director and VP
Premium
6 hours ago

IAA Asia Pacific elects Ramesh Narayan as area ...

He has been a past president of the IAA India Chapter and the VP marketing and communications for IAA Global

Premium
Warc Rankings: India dominates creativity, effectiveness rankings
Premium
16 hours ago

Warc Rankings: India dominates creativity, ...

FCB Ulka's 'No Sindoor Khela' tops campaigns for creativity while The Womb's 'Let's make viral products instead' is top of the effectiveness list