Digital In-Depth Research and Rankings
Campaign India Team
Jul 23, 2025

Local apps reclaim lost users, not just eyeballs

India’s remarketing spends hit $447 million in 2025, with 99.7% driven by homegrown apps—underscoring a pivot to AI-led reactivation.

India, often considered a stronghold for Android dominance, has emerged as an unlikely bright spot for iOS-led growth.

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