Digital In-Depth Research and Rankings
Campaign India Team
Jul 23, 2025

Local apps reclaim lost users, not just eyeballs

India’s remarketing spends hit $447 million in 2025, with 99.7% driven by homegrown apps—underscoring a pivot to AI-led reactivation.

India, often considered a stronghold for Android dominance, has emerged as an unlikely bright spot for iOS-led growth.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Adani seeks single agency for INR 600-crore media overhaul

2 Adani seeks single agency for INR 600-crore media overhaul

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

3 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

4 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

5 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

6 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

India’s quick commerce surge exposes a discipline gap for marketers

7 India’s quick commerce surge exposes a discipline gap for marketers

How Perfetti’s marketing formula endures amid India’s changing tastes

8 How Perfetti’s marketing formula endures amid India’s changing tastes

Winners of Agency of the Year 2025-South Asia announced

9 Winners of Agency of the Year 2025-South Asia announced

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

10 Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Related Articles

25% of adspend may have shifted from iOS to Android, reveals Appsflyer report
Digital
Mar 24, 2022
Staff Reporters

25% of adspend may have shifted from iOS to ...

Advertisers flock to Android as iOS privacy feature bites
Digital
Jun 03, 2021
Sean Hargrave

Advertisers flock to Android as iOS privacy feature ...

AppsFlyer's APAC chief on gearing up for the privacy-conscious marketing era
Advertising
Jul 09, 2024
Shawn Lim

AppsFlyer's APAC chief on gearing up for the ...

Mondelēz China executives reportedly questioned in e-commerce investigation
Advertising
Jul 31, 2024
Rahat Kapur

Mondelēz China executives reportedly questioned in ...

Just Published

India’s new labour codes: An invitation to build?
Advertising
18 hours ago
Shannon Tellis

India’s new labour codes: An invitation to build?

If the ad industry treats these reforms as a catalyst for transparency and legal soundness, the codes could be pivotal to reshaping the talent ecosystem.

Gutenberg’s AI pivot sets up a new agency model as industry pressures deepen
Advertising
21 hours ago
Campaign India Team

Gutenberg’s AI pivot sets up a new agency model as ...

It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.

ICC Women’s World Cup win, Kumbh Mela make it to Google’s global Year in Search roundup
Advertising
22 hours ago
Leslie Blount

ICC Women’s World Cup win, Kumbh Mela make it to ...

Google’s annual anthem film caps off a slate of new creative recently released from the tech giant to promote its search and Veo 3 content generation tools.