ecommerce

3 days ago

77% of upcountry consumers used WhatsApp in their purchase journey this year: Meta

59% of India’s tier-2 and 3 market consumers discover online shopping products through reels, according to a Meta survey.

Sep 04, 2024

Social commerce is pivotal for discovery and influence, but is not yet a mature sales channel: Report

A survey by IPG Mediabrands and Google suggests that brands should focus on personalised shopping experiences, as product recommendations can significantly shape consumer buying decisions.

Jul 31, 2024

Mondelēz China executives reportedly questioned in e-commerce investigation

Mondelēz China confirmed an ongoing matter in a statement to Campaign, saying the relevant employees have been placed on administrative leave pending investigation results.

Jul 31, 2024

How marketers can leverage the ‘Shop Now’ psychology to drive more sales

The immediacy communicated by infographics, videos, and enhanced materials drives purchases to engage shoppers, and is a gold mine for marketers.

Jul 26, 2024

Maximising e-commerce success: Proven strategies for modern advertising

Meher Patel, founder of Hector AI, outlines the key technologies enhancing e-commerce advertising performance, driving higher engagement and conversions.

Jun 12, 2024

Brand identity versus visibility: Crafting a unified strategy for marketplace and D2C presence⁠

By exploiting the broad reach of marketplaces, brands can draw in new customers, while also utilising their D2C platform to gather crucial insights, and enhance overall profitability.