ecommerce
Choice fatigue hits: 78% of Indian shoppers overwhelmed online
The joy of retail serendipity is fading—61% now shop online for convenience, while 36% miss the thrill of unexpected finds, says Criteo report.
Pepperfry’s Clouddio campaign gives the sleep economy gets a wake-up call
The campaign rewrites the hustle narrative, celebrating rest as a lifestyle. But is the sleep economy a real shift or just smart branding?
Ikea’s India play: Why online comes before the big store
The retailer flips its global strategy in India, launching online-first to tap into digital-savvy shoppers and decode evolving consumer preferences.
Achint Setia takes over as Snapdeal’s CEO
Himanshu Chakrawarti, who previously led Snapdeal and Stellaro Brands, will now focus exclusively on driving the Stellaro Brands, a subsidiary of AceVector Limited.
77% of upcountry consumers used WhatsApp in their purchase journey this year: Meta
59% of India’s tier-2 and 3 market consumers discover online shopping products through reels, according to a Meta survey.
Social commerce is pivotal for discovery and influence, but is not yet a mature sales channel: Report
A survey by IPG Mediabrands and Google suggests that brands should focus on personalised shopping experiences, as product recommendations can significantly shape consumer buying decisions.
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