ecommerce
E-commerce vs offline festive clash: Is the consumer the winner?
We explore who will be the winner in the online vs brick-and-mortar marketing blitzkrieg this festive season while trying to understand the factors behind 'predatory pricing' and 'deep discounts'
Where is the ‘mouse’ of the gaming industry moving?
Experts speak about the factors that can overturn the trivial perception of the gaming industry, the impact of the Metaverse on it and the industry’s way ahead
E-commerce goes mainstream in Apac: Reprise
A study conducted across 13 markets in the region reveals key changes in online shopping patterns in the region
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Puma India appoints Prabhdeep Bedi as director and head of D2C e-commerce
Moves from Toppr Technologies
After dismantling its regional structure, how committed is Havas to APAC?
Incoming boss Alberto Canteli, based in Dubai, vows to ‘be a coach and not a striker’, relying heavily on teams on the ground and plenty of travel going forward
Flipkart and MediaMath come together to launch self-serve DSP
The platform is launched as part of the larger growth strategy for Flipkart’s Ad Tech business
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