Digital
Staff Reporters
Mar 24, 2022

25% of adspend may have shifted from iOS to Android, reveals Appsflyer report

Its Performance Index 14 shows the effects Apple's ATT has had on advertiser sentiment, even as Meta has overcome some challenges it faced with these shifts to reclaim top place in the ranking

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

3 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

Akasa Air puts ground crew in the spotlight

4 Akasa Air puts ground crew in the spotlight

Dentsu appoints bankers to seek buyers for international business

5 Dentsu appoints bankers to seek buyers for international business

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

6 Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Micro-influencers, major shifts: India’s new marketing frontier

8 Micro-influencers, major shifts: India’s new marketing frontier

India’s online gaming bill redraws the playing ad-spend playbook

9 India’s online gaming bill redraws the playing ad-spend playbook

Spotify tunes up for programmatic advertising push

10 Spotify tunes up for programmatic advertising push

Related Articles

Local apps reclaim lost users, not just eyeballs
Digital
Jul 23, 2025
Campaign India Team

Local apps reclaim lost users, not just eyeballs

Advertisers flock to Android as iOS privacy feature bites
Digital
Jun 03, 2021
Sean Hargrave

Advertisers flock to Android as iOS privacy feature ...

AppsFlyer's APAC chief on gearing up for the privacy-conscious marketing era
Advertising
Jul 09, 2024
Shawn Lim

AppsFlyer's APAC chief on gearing up for the ...

How smarter mobile ads are beating big-budget campaigns: Report
Advertising
Apr 30, 2025
Staff Reporters

How smarter mobile ads are beating big-budget ...

Just Published

LePub head creative, co-president departs following Cannes scandal
Advertising
5 hours ago
Emma Thumann

LePub head creative, co-president departs following ...

Felipe Cury left the agency in mid-July after LePub confirmed disciplinary action.

Google can keep Chrome — but must share data with rivals, judge rules
Marketing
5 hours ago
Robin Langford

Google can keep Chrome — but must share data with ...

The tech giant scores a partial victory that concludes a five-year US legal saga, but remedies on its adtech business monopoly are also imminent in a separate case.

Publicis could deliver a 'knockout punch' to rivals with Dentsu purchase
Advertising
5 hours ago
Chris Powell

Publicis could deliver a 'knockout punch' to rivals ...

Blog post by Forrester analyst Jay Pattisall claims Publicis Groupe, Havas, and Accenture Song could all be possible suitors for Dentsu.

Dentsu CEO responds to international sale speculation: ‘No decisions have been made’
Advertising
5 hours ago
Gideon Spanier

Dentsu CEO responds to international sale speculatio...

'We aim to rebuild our international business on our own,' Hiroshi Igarashi says, although it is considering other options.