retargeting
Jul 23, 2025
Local apps reclaim lost users, not just eyeballs
India’s remarketing spends hit $447 million in 2025, with 99.7% driven by homegrown apps—underscoring a pivot to AI-led reactivation.
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Dec 04, 2024
Can retail media compensate for weaknesses in performance media?
Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to navigate this changing landscape—including the promise of retail media.
May 05, 2014
Is retargeting risking ‘invasion of privacy’?
As consumers evolve, marketers will have to be more nuanced in using this tool, finds Pooja Ahuja Nagpal
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