The Lintas Media Group (LMG) has appointed Bosco D'Mello (pictured) as executive vice president for its Mumbai operations. D'Mello comes from Reliance Money, where he was head, marketing and communications. At LMG, he will work alongside NP Sathyamurthy, president and COO.
Speaking about the appointment, Lynn de Souza, chairman and CEO, LMG said, "We are consciously bringing in different disciplines into the agency. Bosco's diverse background in advertising, financial communication, education and unit management will lend a lot of width to our contribution in addressing the challenges our clients face.”
Added D'Mello, “I am keen to bring a wider marketing and business perspective to media planning, buying and execution, which will enable us to partner clients more effectively in all-round brand development. The non-traditional media space is growing exponentially and we would like to develop and drive brand properties for our clients in these areas as well. This will provide us a platform to offer greater value to clients”.