Emirates has assigned its West Asia and Indian Ocean (WA&IO) brand communications mandate to L&K Saatchi & Saatchi India. The account was won following a multi-agency pitch. The Mumbai office of the agency will handle the mainline and digital creative services for the airline working with the central brand marketing team in Dubai. DDB Mudra was the incumbent.
L&K Saatchi & Saatchi will build on the global ‘Hello Tomorrow’ campaign, launched 2012.
Anil S Nair, CEO and managing partner, L&K Saatchi & Saatchi, said, “We are absolutely honored to be chosen by Emirates who has set such high standards for everything that they do. We look forward to working with the brand marketing team in Dubai to develop some great work.”