TimesPro has appointed L&K Saatchi & Saatchi India to work on a brand campaign project. The project was bagged following a multi-agency pitch. The agency's Mumbai office will work on the brand campaign.
Gaurav Barjatya, head - brand marketing and communications, TimesPro said, “We look forward to collaborating with L&K Saatchi and Saatchi on this important project. Their creative approach, built on consumer insights and business effectiveness is exactly what the brand requires during its growth phase.”
Rohit Malkani, joint national creative director, L&K Saatchi & Saatchi, said, “This has been a particularly rewarding win! The education space is ripe with innovation and new thinking. And TimesPro is poised to create an extraordinary product. We’re delighted to partner them in a journey that promises to be exciting, unchartered and rewarding all at once.”
Nikhil Kumar, EVP and business head, L&K Saatchi & Saatchi, said, “We truly are proud to have won the TimesPro mandate after a multi-agency pitch. With the EdTech boom in the country and the private sector playing a pivotal role in facilitating this, we felt it was an opportunity to not only scale up this vertical of the Times Group, but also partner them in defining its core purpose and reason to exist.”