L&K Saatchi & Saatchi India has announced the appointments of Anuraag Shrivastav as vice president – planning, North India and Shalaka Pradhan as brand strategy director.
Shrivastav will be based in New Delhi while Pradhan will be based in Bengaluru. The duo will report to Snehasis Bose, executive director, L&K Saatchi & Saatchi India.
Prior to the move, Shrivastav was with FCB Ulka as senior brand planning director while Pradhan was with Publicis India where she was brand director - strategy.
Bose said, “Truth is that I have been trying to work with Anuraag since 2015. His experience and freshness + understanding of culture and brands + can-do attitude = the strategic-superpowers our clients need and want!! Am really happy that our stars finally aligned! Shalaka with her consistent curiosity, her asking of ‘what if?’ is a great fit with the spirit that drives the L&K Saatchi & Saatchi strategic approach. Combined with her solid experience, I believe she will bring the just-right fillip to the planning team and our clients.”
Shrivastav said, “L&K Saatchi & Saatchi offers an interesting and wide range of brands that push you to adapt and think in different ways. It also supports a culture that encourages breaking norms and questioning the limits of possibility… where you are not constrained by the conventions of what has worked in the past. The energy of the place is amazing and there’s a constant push to break out and do new things. The culture is collaborative and I look forward to partnering the teams in creating good work.”
Pradhan said, “Having been a part of the Publicis Groupe in the past, I am excited to come back as a part of the L&K Saatchi & Saatchi team. Over here, there’s a pulsating drive to put out the best work every day. The vibe here is upbeat and I’m looking forward to creating good work and working with some great clients here.”
Shrivastav has also had stints with Enormous Brands and J Walter Thompson in the past.
Pradhan has also worked with Creativeland Asia, FCB Ulka, Cogito Consulting and Grey India.