L&K Saatchi & Saatchi India has announced the appointment of Chandani Samdaria as senior creative director and Nikita Goswami as creative director.
The duo will report to Rohit Malkani, joint national creative director, L&K Saatchi & Saatchi.
Malkani said, “At L&K Saatchi and Saatchi Mumbai, we are at the crux of a fabulous tomorrow, with a slew of new brands, leadership and energy. In the sea of prospective candidates that I met over the last few months two individuals stood out for me. They were bright, articulate and talented of course, but above all, they both had minds that were buzzing with fresh perspectives and a hunger for great work that I have rarely seen. Thank you Nikita and Chandani for teaming up for this gig and we’re looking forward to some seriously differentiated work from you.”
Samdaria joins the agency from Leo Burnett.
She said, “L&K Saatchi & Saatchi has a bag full of established brands and I feel that I can help build the creative prowess further. When I spoke to Paritosh, I liked the vision he had for the agency and that’s what pulled me towards it. The only challenge was joining during the ongoing Covid crisis, but everything fell into place sooner than I’d imagined. In fact, this pandemic made me realise that advertising today is more relevant than ever before. We are not just selling a product, we are selling stories of hope and emotions that will help us rebuild as a race. There’s a sea of negativity around us. Along with L&K Saatchi & Saatchi, I’m just hoping to create a few waves of positivity in it.”
Goswami was previously with Ogilvy.
She said, “I see myself as a perfect fit for the leadership Paritosh and Rohit were looking for. I'm thrilled to join L&K Saatchi & Saatchi - a place with rich veins of talent and a good portfolio to match. I enjoy being a part of a dynamic culture that continues to bring forth interesting opportunities despite an ongoing pandemic. Today's advertising is particularly challenging and needs conscious messaging and speedy execution. I look forward to bringing these to the agency and contributing meaningfully to its creative output.”