Campaign India Team
May 28, 2018

Livpure assigns digital mandate to iProspect

The agency's Delhi office will handle the business

Livpure assigns digital mandate to iProspect
Water purifier brand Livpure has assigned its digital marketing mandate to Livpure. The agency's Delhi office will be handling the media buying and management across all channels – search, social, display and affiliates. 
 
Sushil Matey, director – marketing, Livpure, said, “Livpure is trusted challenger brand. It is the youngest company to establish itself in the organised sector and is the fourth largest player of the category. We have seen exponential growth in the past six years, and we plan to sustain the same going forward. In order to do so, we were looking for able partners to help us in this journey. We found a fit in iProspect India and believe they can add great value to our digital efforts in bringing in more efficiency in the current spends and processes."
 
Rubeena Singh, CEO, iProspect India, said, “We are excited to partner with Livpure, one of the trusted water purifier brands in India. They value the overall power of the digital medium and we are thrilled to create strategic campaigns for them using digital media to achieve their marketing and business goals. We are confident that this collaboration will be a win-win for both iProspect India and Livpure.”
 
 
 
Source:
Campaign India

Related Articles

Just Published

Premium
Sony Music's Shridhar Subramaniam to take on a global role
Premium
2 days ago

Sony Music's Shridhar Subramaniam to take on a ...

Based in New York in his new role, he will continue to oversee Sony Music Entertainment India

Premium
Neeraj Bassi quits Publicis Worldwide, India
Premium
2 days ago

Neeraj Bassi quits Publicis Worldwide, India

He was the managing partner and chief strategy officer

Premium
Lava takes on 'fake forwards' with #SendItBack
Premium
2 days ago

Lava takes on 'fake forwards' with #SendItBack

Watch the film conceptualised by 82.5 Communications here

Premium
Avinash Pant joins Facebook as marketing director