Water purifier brand Livpure has assigned its digital marketing mandate to Livpure. The agency's Delhi office will be handling the media buying and management across all channels – search, social, display and affiliates.
Sushil Matey, director – marketing, Livpure, said, “Livpure is trusted challenger brand. It is the youngest company to establish itself in the organised sector and is the fourth largest player of the category. We have seen exponential growth in the past six years, and we plan to sustain the same going forward. In order to do so, we were looking for able partners to help us in this journey. We found a fit in iProspect India and believe they can add great value to our digital efforts in bringing in more efficiency in the current spends and processes."
Rubeena Singh, CEO, iProspect India, said, “We are excited to partner with Livpure, one of the trusted water purifier brands in India. They value the overall power of the digital medium and we are thrilled to create strategic campaigns for them using digital media to achieve their marketing and business goals. We are confident that this collaboration will be a win-win for both iProspect India and Livpure.”