Live from New York: Still miles to go for India’s digital natives

The 2008 One Show festival culminated with the Interactive awards on Friday night in New York city at the Nokia theatre at Times Square. The final tally of winners only highlighted the still nascent stage of the Indian market’s digital maturity, with no Pencil in sight, although JWT India’s campaign YellowRippers for Sulekha.com was a finalist in the category. India had 15 entries in Interactive. United States scored the highest in the category with 23 Pencils, while UK was second with 16 Pencils. 

by Campaign India Team