Little, a hyperlocal live deals app covering merchants including restaurants, salons, spas, movie halls, hotels, gyms and weekend getaways, has appointed Bang in the Middle. A campaign is likely to break soon in select cities.
Manish Chopra, MD and founder, Little, said, “Little will open up a host of new opportunities for local merchants, it will make their business more customer-centric, and this needs a new way of thinking on the brand. Bang in the Middle is working with us to make little very powerful.”
“Little is a very interesting concept. Little has to create a category for itself. We are delighted to be on board. The campaign for Little will definitely not be little,” said Naresh Gupta, managing partner, Bang in the Middle.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
1 day ago
Watch the film conceptualised by Daiko FHO here