“The IPL is absolutely amazing. The players love it, the fans love it. It’s going to break all the record books,” says Simon Crane, managing director, UK, Eurosport.
Crane says wanting to be in India is “a no-brainer.” “Soccer is a huge sport in India.”
$124 billion dollars. And growing. That’s the global sports marketing market, according to PWC.
LISTEN as Crane talks of the IPL and on the imperative of being in India.