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LinOpinion has been appointed by Starwood Hotels & Resorts Worldwide, Inc., as its communications partner for Aloft Hotels and Four Points by Sheraton Hotels in India.
Starwood currently has 26 hotels in its India portfolio under the Aloft, Westin, Sheraton, Four Points by Sheraton, Luxury Collection and Le Méridien brands. Aimed at Generation Y, Aloft is "Starwood’s design-led, social-experience hotel brand", according to an agency release. Aloft began its operations in India this year with two properties in Chennai and Bangalore.Four Points by Sheraton has two properties operational in Navi Mumbai and Jaipur. Plans include the launch of two more properties in Pune and Vishakhapatnam in October this year.
Commenting on the appointment, Kavita Lakhani, president, LinOpinion, said, “The Starwood group is known to set benchmarks in the hospitality industry. We are extremely pleased to be working with world renowned brands such as Aloft Hotels and Four Points by Sheraton. Our hospitality domain experts in 6 Indian cities will align closely with the Asia Pacific Starwood Corporate Communications Team based in Singapore, to devise a customised strategy for both brands, using conventional PR and social media tools. We are confident that we will successfully drive visibility for Aloft Hotels and Four Points by Sheraton in India and support the brands in taking a leadership position in their category.”