Campaign India Team
Nov 20, 2012

LinHealth Communications welcomes ICC Lowe in strategic partnership

Healthcare specialist will now operate as ICC Lowe LinHealth in India

LinHealth Communications welcomes ICC Lowe in strategic partnership

Healthcare communications agency LinHealth Communications, a part Lowe Lintas and Partners, will now operate in strategic partnership with ICC Lowe as ICC Lowe LinHealth, in India. Lowe Lintas and Partners issued a statement on 19 November announcing the development.

ICC Lowe is a global healthcare communications player with multiple full-service offices in the US, Europe, and APAC markets. It boasts of integrating services from across specialised units including advertising/promotion, medical education, strategic planning, branding, digital solutions, mobile, sales training and consumer health marketing, present through 13 agency networks across the IPG Group.

Dr Mehul Shukla, president, LinHealth, said, “The aim is to bring into India all the latest and the most relevant technology and services in the healthcare communications space. And also to share with our global network, the skills and various marcom models that have been developed, tested and perfected by LinHealth, here, in India.”

Paul O’Neill, president, ICC Lowe, added, “The addition of LinHealth represents a significant expansion for ICC Lowe beyond its considerable strength in the US and EU. The quality of the management team led by Dr Mehul Shukla and the superior reputation of LinHealth in India made the decision to enter this key market vastly easier. Their integrated business model and company values align ideally with ICC Lowe and we are tremendously excited to be working together.”

Joseph George, chief executive officer, Lowe Lintas and Partners, surmised, “With access to ICC Lowe’s tremendous experience and expertise in healthcare communications around the globe; ICC Lowe LinHealth will now be able to deliver truly expert solutions to the Indian Pharma and Medical market.”

Source:
Campaign India

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