Chennai-based Daimler India Commercial Vehicles (DICV) has appointed Lowe Lintas and Partners, Chennai, as its creative agency. The agency won the account following a multi-agency pitch.
Commenting on the account win, G V Krishnan, executive director, Lowe Lintas and Partners, said, "This must have been one of the most awaited pitch results of recent times. We are thrilled to have been given the mandate. The Indian trucking segment is in rapid evolution mode, and BharatBenz (as DICV's trucks will be known in India) is uniquely poised to lead this revolution. As the pioneer of truck manufacturing, DICV will seek to assert its leadership through customer-oriented products and services. It feels great to be able to partner DICV from virtually their roll-out stage."
Joseph George, chief executive officer, Lowe Lintas and Partners, added, "This is a significant win for our Chennai office. It will be an interesting challenge to the agency's ability to strategize and persuasively communicate the rich, inspiring story of DICV."