Joseph George launches second agency

Called Vector Brand Solutions, the agency will be based in Mumbai

Nov 08, 2021 05:40:00 AM | Article | Campaign India Team

More than three years after launching Tilt Brand Solutions, Joseph George has announced the launch of his next brand and communications enterprise – Vector Brand Solutions.
 
Vector will be based in Mumbai and the leadership team will be announced soon.
 
Joseph (Joe) George said, “Thus far, we seem to have got quite a few things right at Tilt; in terms of how we work, how we engage and what we put out. While there is of course a lot for us to get better at, what has worked most for us and our clients is a structure that allows our senior folks to give disproportionate attention to brands, clients and their business. So, the question I asked myself was how do we navigate and manage growth while not diluting, diminishing and diffusing our people’s involvement with their brands and clients. The answer - Vector Brand Solutions.”
 
He added, “Vector in Physics is a quantity or phenomenon that has both magnitude and direction. And that’s what we want to ensure in everything we do – agility and pace but with purpose and direction. Vector is a post-pandemic launch, and the rampant digital embrace seen in the past 20 months have
resulted in digital first brands getting launched every day. For them to survive and thrive, they will need high-quality top, middle and bottom of the funnel interventions; and so, will need help with smart data insights, innovative demand generation as well as top draw skills in building brand love, preference and distinctiveness. Vector will strive to be acknowledged as best in class partners for these marketers.”