Linc Pen has roped in Shah Rukh Khan as its brand ambassador. This is the first time that the company has hired a celebrity brand ambassador to endorse its products.
The brand hopes that the association with Khan will boost both the brand value and its customer base, according to an official press release.
Deepak Jalan, managing director, Linc Pen said, "King Khan is someone who personifies style, entertainment and popularity and these values resonate perfectly with our brand attributes as well. Moreover, SRK cuts across age groups and demographics and appeals to a universal audience just like our products and was therefore a natural fit for the brand."