Advertising Media PR Marketing Digital
Campaign India Team
Jun 04, 2024

Lifree ropes in actor Rupali Ganguly as brand ambassador

Its digital campaign with the Anupamaa actor is aimed at empowering the elderly to navigate adult incontinence confidently.

India's aging population growth coincides with increased acceptance of incontinence management, fueling significant demand for adult diapers.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

Birla Opus Calista showcases stain resistance in new campaign

2 Birla Opus Calista showcases stain resistance in new campaign

ICC World Cup: Where does women’s cricket stand after historic win?

3 ICC World Cup: Where does women’s cricket stand after historic win?

WPP brings in McKinsey to advise on strategic review

4 WPP brings in McKinsey to advise on strategic review

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

5 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

McCann hits the right note with Hero Splendor’s life symphony

6 McCann hits the right note with Hero Splendor’s life symphony

Agencies must prove ROI, not just impressions

7 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

8 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

9 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

10 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Related Articles

Shuttler PV Sindhu invests in and becomes brand ambassador for Greenday’s ‘Better Nutrition’
Advertising
Jun 04, 2024
Campaign India Team

Shuttler PV Sindhu invests in and becomes brand ...

Shikhar Dhawan kick-starts #QUEaaRahaHai campaign to mark the launch of Que eyewear brand
Advertising
May 22, 2024
Campaign India Team

Shikhar Dhawan kick-starts #QUEaaRahaHai campaign ...

Lavie Sport appoints Ranveer Singh as brand ambassador
Marketing
Aug 22, 2023
Campaign India Team

Lavie Sport appoints Ranveer Singh as brand ambassador

Myntra’s ‘Fashion with caution’ turns heads—and trolleys
Advertising
Jan 30, 2025
Campaign India Team

Myntra’s ‘Fashion with caution’ turns heads—and ...

Just Published

GrowthJockey’s Intellsys introduces AdGPT to advance marketing decisions
Advertising
15 hours ago
Campaign India Team

GrowthJockey’s Intellsys introduces AdGPT to ...

The prescriptive ad intelligence system is designed to help marketers shift from data analysis to actionable decisions.

Reebok and Dove unveil limited-edition ‘Reborn Stronger’ collaboration
Advertising
1 day ago
Campaign India Team

Reebok and Dove unveil limited-edition ‘Reborn ...

The limited-edition collection is inspired by resilience and the process of rebuilding.

Avvatar partners with Janhvi Kapoor to promote smart protein snacking
Advertising
1 day ago
Campaign India Team

Avvatar partners with Janhvi Kapoor to promote ...

It has collaborated with Janhvi Kapoor to strengthen its positioning in India’s growing high-protein snacking market.

Little celebrates Children’s Day with 1001 tunes for the little ones!
Marketing
2 days ago
Campaign India

Little celebrates Children’s Day with 1001 tunes ...

Working with Punt Creative and AI music platform Suno, Little's put together what might be one of the biggest children's music releases in recent memory. The album covers seven Indian languages, multiple genres, and different moods, basically trying to have something for every possible baby situation parents find themselves in.