Lifelong Online and Centrick extend partnership

The agency also awarded media buying and planning mandate after a multi-agency pitch

Apr 07, 2021 10:51:00 AM | Article | Campaign India Team

Lifelong Online has appointed Centrick Marketing Solutions as its agency of record for the second year in a row. The account was won following a multi-agency pitch. 
Along with brand strategy and positioning, Centrick is also the media buying and planning agency on record.
Prerna Nagpal, head - marketing, Lifelong Online Retail, said, “We met multiple agencies, but Centrick won our hearts with their strategy, creative approach and enthusiasm for the brand. We are building products for India and Centrick totally gets that. Their pitch was altogether in line with our objectives and we will now be extending that aesthetic and those insights to all facets of the brand. Their performance last year in delivering our new e-commerce platform and ROI driven content across our kitchen, home, fitness and lifestyle categories made the decision that much easier.”  
Roy Menezes, partner and chief creative officer, Centrick, said, “Winning this is an honour for us. It's a testament to our philosophy of 'making brands look good' by building them digital first, mobile-friendly and future-ready. As the saying goes 'it takes a village to raise a child', this win took the effort of an entire team, that not only gave it everything last year, but also in this pitch process. Winning the media buying and production mandate gives us confidence in the investments made in these divisions.”