Skechers has appointed Leo Burnett India as its creative partner post a multi-agency pitch. The agency's Mumbai office will handle the account.
Soumen Das, senior marketing manager, Skechers South Asia, said, “As a country, we are witnessing a huge upswing in lifestyle and well-being space. Our job is to make sure that we build a strong brand on the back of our products and a very supportive consumer-culture context. We are super excited to partner Leo Burnett as they have displayed fabulous strategic and creative thinking. Skechers is growing rapidly and we needed a partner who could fuel this expansion with equal passion and capabilities. We look forward to some great work in the future.”
Dheeraj Sinha, MD – India and CSO, South Asia, Leo Burnett, said, “The lifestyle footwear and apparel category is exploding with untapped potential, and we want to explore the creative landscape to create some effective work. We are confident about building a powerful brand narrative that will help Skechers grab a larger market share in the months to come.”
Rakesh Hinduja, COO – West, Leo Burnett India, added, “We are proud to partner brand Skechers. Very quickly, Skechers has achieved a strong presence in the clutter of highly competitive branded and grey market goods. Leo Burnett India’s success with new-age, young brands give us the confidence to effectively contribute to Skechers’ business and brand success.”