Campaign India Team
Jan 28, 2019

Leo Burnett bags Skechers' creative mandate

Account won post a multi-agency pitch

Leo Burnett bags Skechers' creative mandate
Skechers has appointed Leo Burnett India as its creative partner post a multi-agency pitch. The agency's Mumbai office will handle the account.
 
Soumen Das, senior marketing manager, Skechers South Asia, said, “As a country, we are witnessing a huge upswing in lifestyle and well-being space. Our job is to make sure that we build a strong brand on the back of our products and a very supportive consumer-culture context. We are super excited to partner Leo Burnett as they have displayed fabulous strategic and creative thinking. Skechers is growing rapidly and we needed a partner who could fuel this expansion with equal passion and capabilities. We look forward to some great work in the future.”
 
Dheeraj Sinha, MD – India and CSO, South Asia, Leo Burnett, said, “The lifestyle footwear and apparel category is exploding with untapped potential, and we want to explore the creative landscape to create some effective work. We are confident about building a powerful brand narrative that will help Skechers grab a larger market share in the months to come.”
 
Rakesh Hinduja, COO – West, Leo Burnett India, added, “We are proud to partner brand Skechers. Very quickly, Skechers has achieved a strong presence in the clutter of highly competitive branded and grey market goods. Leo Burnett India’s success with new-age, young brands give us the confidence to effectively contribute to Skechers’ business and brand success.”
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Bombay Dyeing and TOI urge you to #TakeBackSleep
Premium
12 hours ago

Bombay Dyeing and TOI urge you to #TakeBackSleep

Watch the campaign conceptualised by Bombay Dyeing and TOI here

Premium
Byju's awakens the inner student in Virat Kohli and Rohit Sharma
Premium
14 hours ago

Byju's awakens the inner student in Virat Kohli and ...

Watch the film conceptualised by Spring Marketing Capital here

Premium
How adspend varies by medium across APAC markets: Warc
Premium
18 hours ago

How adspend varies by medium across APAC markets: Warc

Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.

Premium
Blog: Ogilvy versus Vivo - whose idea was it anyway
Premium
1 day ago

Blog: Ogilvy versus Vivo - whose idea was it anyway

The author lists suggestions to avoid such a scenario in the future