Campaign India Team
Dec 02, 2008

Leo Burnett bags creative duties of The Express Group

The Express Group has picked Leo Burnett to handle its Rs 15-crore creative account after a six-way pitch that included the incumbent Vyas Gianetti Creative.The brands: Indian Express and Financial Express shall be handled by Leo Burnett Delhi, while the Group's Marathi-language daily, Loksatta and Bollywood-heavy weekly, Screen, will be serviced by Leo Burnett Mumbai.Said Sameer Gangahar, executive director, Leo Burnett, "Our brief is to primarily energise the Indian Express brand. The Group enjoys a strong brand equity, we just need to build on that."

Leo Burnett bags creative duties of The Express Group

The Express Group has picked Leo Burnett to handle its Rs 15-crore creative account after a six-way pitch that included the incumbent Vyas Gianetti Creative.
The brands: Indian Express and Financial Express shall be handled by Leo Burnett Delhi, while the Group's Marathi-language daily, Loksatta and Bollywood-heavy weekly, Screen, will be serviced by Leo Burnett Mumbai.
Said Sameer Gangahar, executive director, Leo Burnett, "Our brief is to primarily energise the Indian Express brand. The Group enjoys a strong brand equity, we just need to build on that."
The agency is looking to roll out an integrated campaign early next year.

Source:
Campaign India