Airtel has announce the appointment of Leo Burnett to its roster of agencies. The agency's Delhi office will handle Airtel's BTL work and circle marketing campaigns. Wunderman Thompson handled this part of Airtel's business prior.
Shashwat Sharma, CMO, Bharti Airtel, India and South Asia, said, “Since Airtel’s launch 24 years ago, the brand has evolved to cater to changing consumer needs. As we move towards the era of digital transformation, we wanted to strengthen our equity amongst youth and as an innovation thought leader. We are confident that Leo Burnett with their new age thinking and strong execution excellence would help us to create a future ready brand.”
Dheeraj Sinha, MD - India and CSO - Leo Burnett, South Asia, said, “This is a spectacular win for us and I am thankful to Airtel for the confidence they have reposed in our thinking, creative prowess and ability to deliver at scale. We believe in today’s times a brand needs to have multiple conversations with people across touchpoints. We look forward to building the future narrative for Airtel across the businesses.”
Samir Gangahar, president- North, Leo Burnett, added,“This is a milestone win for us and we are beyond thrilled that Airtel has decided to bring us on board. We are looking forward to working with the teams to create some distinctive and memorable work.”