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Publicis has created a dedicated unit for the account called Lenovo One Media which will be led by Love Guglani in India
Contact Customer Support at
[email protected]
or call+91 22 69489600
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.