OptimizeGEO, in partnership with MMA India, has launched the IPL 2026 AI Brand Visibility Tracker, positioning it as India’s first real-time system to evaluate how brands are recommended across AI platforms during the IPL season.
The initiative focuses on tracking brand visibility across generative AI and answer engines such as ChatGPT, Gemini, Google AI Overviews and Perplexity. The platform is designed to measure how brands appear in AI-generated recommendations when users search for products and services, reflecting a shift in consumer behaviour towards AI-assisted discovery.
The study is being rolled out during the IPL 2026 season, one of the most significant advertising periods globally. The league attracts over 1 billion viewers and accounts for some of the highest ad spends across sports properties worldwide. Against this backdrop, the tracker aims to provide marketers with visibility into how AI systems are influencing brand discovery during peak consumer attention periods.
Early insights from the tracker indicate that brands such as Tanishq, Samsung, Lenovo and HDFC ERGO are emerging as leaders in AI-driven visibility across categories. These findings highlight how established brands are being surfaced in AI-generated recommendations based on relevance, authority and digital presence.
The tracker operates through continuous data collection across AI platforms, with insights published weekly via a dedicated microsite and MMA India’s LinkedIn channel. The reporting structure is designed to offer marketers ongoing visibility into performance trends rather than static, post-campaign analysis.
The study includes three key components. Weekly insights focus on top-performing brands, category-level trends and shifts in AI visibility. A mid-season report will provide deeper analysis of brand rankings and evolving consumer behaviour within AI interfaces. A final report at the end of the IPL season will consolidate full-season data, offering comprehensive brand rankings and strategic marketing insights.
The initiative reflects the growing importance of generative AI as a discovery layer in the consumer journey. As users increasingly rely on AI tools for recommendations, visibility within these systems is becoming a new performance metric for brands alongside traditional digital reach and engagement.
The collaboration between OptimizeGEO and MMA India positions the study as an early benchmark for understanding how AI influences brand consideration during high-attention media events like the IPL. It also highlights the need for marketers to adapt measurement frameworks to account for AI-driven search and recommendation behaviour.
Overall, the IPL 2026 AI Brand Visibility Tracker underscores a shift in advertising measurement, where brand discoverability within AI ecosystems is emerging as a critical indicator of marketing effectiveness.
