
BBDO India's 'Share the Load' for Ariel bagged the Grand Prix in advertising, at the national leg of Population First's Laadli's Media and Advertising Awards for Gender Sensitivity, 2014-15.
The agency also bagged a jury certificate for Parampara's 'Omeltte Masala'.
Ogilvy & Mather bagged three awards in the advertising category, the most by an agency. The wins were for 'Break the Bias' (Titan Raga) in the 'Best Product' category, 'Share Your Story with your Son' (Breakthrough) in the 'Best PSA' category. Ogilvy also claimed the 'Best Campaign' award for its 'Bold is Beautiful' series for Anouk by Myntra.
Lowe Lintas bagged the 'Game Changer' award for its campaigns for Havells.
Creativeland Asia bagged the 'Best Brand Promotion' award for 'The Intelligent Reader' campaign the The Indian Express.
DDB Mudra Group received a jury certificate for Midea's 'Salute the Homemaker' campaign.
Dentsu Marcom's film 'Tumhari Amma' for Omron bagged the 'Best Short Film' accolade.
Here are the complete list of winners:
Category | Name | Brand/Publication | Agency/ Publication / Channel / Theatre Group/ Author/ Director |
Best Feature | Himmat Kataria | Vyangabaan ni maari Naari | Abhiyaan |
Best Investigative Report | Bhairab Chandra Brahma | Banandai puni lotila mamata | Sambad Daily |
Best News Report | Rupsa Chakraborthy | '…sexual abuse of boys…' | Ahmedabad Mirror |
For Promoting Investigative Reporting | The Week | The Week | |
Web | |||
Best Feature- Web | Annam Suresh | Of Anklets and Shackles | Fountain Ink |
Priyanka Dahale Award for Young Journalists | Rahul Pillai and Ila Ananya | …the two finger test….' | www.theladiesfinger.com |
Advertising | |||
Best Product | Break the Bias | Titan Raga | Ogilvy & Mather |
Best Brand Promotion | The Intelligent Reader | Indian Express | Creative land Asia |
Best PSA | Share your story with your son | Breakthrough | Ogilvy & Mather |
Best Campaign | Anouk by Myntra | Myntra | Ogilvy & Mather |
Grand Prix | Share the Load | Ariel | BBDO India |
Game Changer | Havells | LOWE LINTAS | |
Jury Certificate | Omelette masala | Parampara | BBDO India |
Jury Certificate | Salute the Homemaker | Midea | DDB Mudra Group |
Short Film | |||
Best Short Film | Omron | Dentsu Marcom | |
THEATRE | |||
Theatre - "Ila" | Patchwork Ensemble | ||
Puja Sarup & Sheena Khalid | |||
Innovative Campaigns | |||
Comic Book | Menstrupedia | ||
E- Magazine | Out of Print | ||
Art Book | Ahmedabad Mirror | ||
Books | |||
Book | The Seasons of Trouble | Rohini Mohan | |
Book | In Search of Freedom | Sagari Chhabra | |
Films | |||
Films | Dum Laga Ke Haisha | Sharat Katariya | |
Films | Aligarh | Hansal Mehta | |
Films | Margarita with a Straw | Shonali Bose | |
Laadli Lifetime Achievement Award for Fashion Design and Choreography | Jeannie Naoroji | ||
Laadli Extraordinaire | Khabar Lahariya |