Campaign India Team
Apr 14, 2016

Laadli Gender Sensitivity Awards: BBDO bags Grand Prix, Ogilvy nets three

Lowe work on Havells named 'Game Changer'; CLA, Dentsu Marcom, DDB Mudra among winners

Laadli Gender Sensitivity Awards: BBDO bags Grand Prix, Ogilvy nets three
BBDO India's 'Share the Load' for Ariel bagged the Grand Prix in advertising, at the national leg of Population First's Laadli's Media and Advertising Awards for Gender Sensitivity, 2014-15.

The agency also bagged a jury certificate for Parampara's 'Omeltte Masala'. 
Ogilvy & Mather bagged three awards in the advertising category, the most by an agency. The wins were for 'Break the Bias' (Titan Raga) in the 'Best Product' category, 'Share Your Story with your Son' (Breakthrough) in the  'Best PSA' category. Ogilvy also claimed the 'Best Campaign' award for its 'Bold is Beautiful' series for Anouk by Myntra.

Lowe Lintas bagged the 'Game Changer' award for its campaigns for Havells.

Creativeland Asia bagged the 'Best Brand Promotion' award for  'The Intelligent Reader' campaign the The Indian Express.

DDB Mudra Group received a jury certificate for Midea's 'Salute the Homemaker' campaign.
Dentsu Marcom's film 'Tumhari Amma' for Omron bagged the 'Best Short Film' accolade.

Here are the complete list of winners:

Category Name  Brand/Publication Agency/ Publication / Channel / Theatre Group/ Author/ Director
Best Feature Himmat Kataria Vyangabaan ni maari Naari Abhiyaan
Best Investigative Report Bhairab Chandra Brahma Banandai puni lotila mamata  Sambad Daily
Best News Report Rupsa Chakraborthy '…sexual abuse of boys…' Ahmedabad Mirror
For Promoting Investigative Reporting The Week   The Week
Best Feature- Web Annam Suresh Of Anklets and Shackles Fountain Ink
Priyanka Dahale Award for Young Journalists Rahul Pillai and Ila Ananya …the two finger test….'
Best Product Break the Bias Titan Raga Ogilvy & Mather
Best Brand Promotion The Intelligent Reader Indian Express Creative land Asia
Best PSA Share your story with your son Breakthrough Ogilvy & Mather
Best Campaign Anouk by Myntra Myntra Ogilvy & Mather
Grand Prix Share the Load Ariel BBDO India
Game Changer   Havells LOWE LINTAS
Jury Certificate Omelette masala Parampara BBDO India
Jury Certificate Salute the Homemaker Midea DDB Mudra Group
Short Film      
Best Short Film   Omron Dentsu Marcom
Theatre - "Ila" Patchwork Ensemble    
  Puja Sarup & Sheena Khalid    
Innovative Campaigns      
Comic Book Menstrupedia    
E- Magazine Out of Print    
Art Book Ahmedabad Mirror    
Book The Seasons of Trouble   Rohini Mohan
Book In Search of Freedom   Sagari Chhabra
Films Dum Laga Ke Haisha   Sharat Katariya
Films Aligarh   Hansal Mehta
Films Margarita with a Straw   Shonali Bose
Laadli Lifetime Achievement Award for Fashion Design and Choreography Jeannie Naoroji    
Laadli Extraordinaire Khabar Lahariya    


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