Krishan Premnarayen to be felicitated with AAAI's Lifetime Achievement Award for 2020

The Advertising Agencies Association of India (AAAI) has announced this year’s Lifetime Achievement Award will be given to Krishan Premnarayen, senior partner, Prem Associates Advertising and Marketing.

 

He's the 28th recipient of the award (full list below).

 

Premnarayen was the youngest president of the AAAI when he took charge as president in 1988 at the age of 36 years. According to a statement from the AAAI, it was his efforts that got the AAAI invitation from the I&B Ministry, Doordarshan, AI to work with them on several issues like accreditation, credit etc. 

 

Ashish Bhasin, president, AAAI, said, “Krishan Premnarayen, besides being the youngest ever president, made very significant contributions to the industry. It was during his tenure that the foundation was laid to make AAAI the legitimately recognized body for our industry across constituencies. He must also be given due credit for vastly strengthening AAAI’s relationships with the media industry – including while he was at the helm of ABC and NRSC. He is truly deserving of this honour.”

 

Nakul Chopra, chairman, AAAI Lifetime Achievement Award Selection Committee, said, “It gives me immense pleasure that this year’s Committee unanimously decided to confer this richly deserved honour on Krishan. His manifold contributions to the industry have played an important role in helping strengthen both our industry and our Association over many years. Even after he was no longer directly active with AAAI he continued to go out of his way to help, whenever called upon for an industry cause. It is somewhat fitting that he is being conferred an award, the inception of which dates back to his own tenure as president AAAI. He richly deserves this award, my heartiest congratulations to him.”