Kinnect has won the digital mandate for RK Marble.
The agency will be responsible for the brand's creative strategy, execution, social media management, planning and curating performance-focused media campaigns.
The account was won post a multi-agency pitch and will be managed out of Kinnect's Gurugram office.
R K Gupta, director of sales and marketing, R K Marble, said, "When we stepped up to disrupt the category with our transparency, we needed a partner who was equally disruptive and transparent. Kinnect has taken up the challenge to translate our 'Khoobsurat Imaandaari' (beautiful honesty) into a meaningful digital presence, and we're looking forward to the journey ahead."
Chandni Shah, COO, Kinnect, said, “R.K Marble is a leading player in the world on natural stone. It is a great opportunity for us to partner with the brand for its digital mandate. Our digital capabilities and creative communication will be key to amplifying and optimising the brand’s marketing efforts.”
Henna Pande, vice president (North), Kinnect, added, “It is a brilliant opportunity for us to build the digital presence of a heritage brand like R.K. Marble. The brand stands for 'Khoobsurat Imaandari'- a promise of honesty to the customer. With Kinnect’s powerful media strategic thinking and creative strength, we’re thrilled to communicate this promise through relevant digital mediums and create business impact for the brand.”