Campaign India Team
Sep 05, 2014

Kenstar assigns creative duties to Contract Advertising

The agency's Delhi office will handle the account

Kenstar assigns creative duties to Contract Advertising
Contract Advertising has been been appointed as the creative agency for Kenstar. 
 
The brand will be handled by the agency’s Delhi office. There was no multi-agency pitch involved.
 
Sunil Tandon, CMO, Kenstar, said, “Since we have very ambitious plans for Kenstar, we wanted to partner with an agency with outstanding credentials. We chose Contract over others for their exceptional strategic demonstration and proven creative prowess. We certainly believe that this partnership will help take brand Kenstar to newer heights of glory."
 
Rana Barua, CEO, Contract Advertising, said, “This is yet another partnership we are truly excited about and will put our best efforts to ensure that the brand gains market leadership. It is also particularly exciting for us to be associated with Kenstar considering its immense potential in the Indian market."
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 days ago

OpenAI hires creative leadership from Google and Apple

Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.

2 days ago

Why L’Oréal’s CMO is betting on startups to keep ...

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.

2 days ago

Schneider Electric’s case for being a local global ...

Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.

2 days ago

How brands can have their (plum) cake and eat it too

A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.