Grey has roped in Kavita Gadkari as vice president, planning in Mumbai. She joins Grey from Stellar Search in Dubai where she single handedly led an entrepreneurial start-up. Prior to that she headed Strategy and Insights at Inca Tanvir Advertising, Sharjah, U.A.E. In India, Gadkari’s planning career spanned over 15 years at FCB Ulka, Mumbai.
Bindu Sethi, Chief Strategy Officer, Grey Asia Pacific, “I am delighted to have Kavita join the planning team. With Kavita in Mumbai and Divyapratap Mehta in Delhi, I am looking forward to seeing great strategic insights leading to creating more famously effective advertising for our clients.”
“I am pleased to join Grey at this exciting stage in their growth. I am particularly looking forward to working with Bindu on a wide range of clients across industries. I am also excited to be back in advertising. As the saying goes …once an advertising woman, always an advertising woman! The buzz beckoned me back to this big and not-so-bad world of advertising. I am driven by the passion of it all,” Gadkari added.
Key accounts handled during Gadkari’s planning tenure at FCB Ulka included Tata Motors, Amul, ITC, Wipro Consumer Products and Tata Internet Services. She was also responsible for winning the agency some key accounts like Unit Trust of India, Tata Corporate, Sundaram Home Finance (Chennai), Organon and Johnson and Johnson- Nizoral businesses. At FCB Ulka, Kavita worked in various divisions including FCBi, the direct advertising arm of the agency as well as the healthcare division.
Some of her accomplishments during the early phase of her career were developing the positioning for Amul Ice Cream based on thorough qualitative research, Mind & Mood and product testing. She was also closely involved in rolling out FCB’s much acclaimed ‘blue-sky’ projects of FCB Grid, Mind and Mood, Brand Relationship Style Monitor and Womanmood 2006 in India