Kartikeya Dixit and Soumya Nagabhushan join IBD

IBD India or Integrated Brand Development a Hakuhodo Percept company, has brought in Kartikeya Dixit and Soumya Nagabhushan as associate creative directors. Both of them will be based out of IBD’s office in Gurgaon.

The mandate for the duo would be to strengthen and put the creatives team under the Jai Singh and Akash Sharma, the two senior creative honchos of Gurgaon into what they call- overdrive.

Commenting on the two new appointments, Srikant Rath, senior vice president, IBD India said, “With both of them joining the growing team, IBD India will fortify its creative output and you can  be assured of  some more out-of-the box solutions for our clients.”

In a career spanning seven years, Dixit has worked with Ogilvy, Rediffusion Y&R and Dentsu on brands like LG (Home Appliance & Home Entertainment, FPDs), Sprite, Honda, Wild Stone Park Avenue and Religare among others.

Commenting on his move to IBD, Dixit said, “I am really excited to join IBD India and work on internationally recognised brands like Panasonic and a host of others. I am looking forward to doing work that is relevant to my target audiences and win recognition of award juries as well. We are an ambitious bunch here hungry to do good work.”

Soumya  Nagabhushan (known as Sam to the agency) has worked on brands like LG, Nestle, Frito Lay's, Maruti Suzuki, Dabur and Havell's in his  six years in the advertising industry.

On his new assignment at IBD, Nagabhushan said, “ It’s going to be both an interesting and challenging time in IBD. IBD is an exciting place with an enthusiastic bunch of people believing in doing great creative work. What’s more, the client mix offers you great opportunity to do good work.”