Karishma Initiative bags Hamdard's media mandate

Hamdard (Wakf) Laboratories has appointed Lintas' Karishma Initiative as its media AoR. The win for Karishma Initiative comes after a multi-agency pitch.

 

The agency will handle all of Hamdard's media planning and buying duties for all the brands in its product portfolio such as RoohAfza, Safi, Roghan Badam Shirin and Cinkara.

Commenting about the win, Arshad Siddiqui, chief marketing officer, Hamdard (Wakf) Laboratories said, "We are pleased to have Lintas India’s Karishma Initiative as our media partner because they understand our strategic requirements.”

 

He further added, “We evaluated all the agencies primarily on four fronts, appreciation and understanding of brand goals, recommended strategic inputs, proposed media strategy and team in the forefront. Lintas was good in all the areas. We look forward to a long term association with them”.
 
Said NP Sathyamurthy, CEO, Karishma Initiative, "It is a significant win for Karishma Initiative's Delhi operations and obviously we are delighted because of one reasons. One, Hamdard’s multi brand portfolio targets varied audience sets, which is a challenging task. Secondly, we won the pitch against many large and worthy competitors.”