Charulata Ravi Kumar has been appointed as the CEO of Razorfish India. Based in Mumbai, she will report to Vincent Digonnet, executive chaimran, Razorfish Apac.
She'll be in charge of the agency's offices in Bengaluru, Gurgaon, Pune and Mumbai.
The agency has also announced the exit of managing director, Kanika Mathur.
In a career spanning 25 years, she has worked with Bates, JWT and The Indian Express. In her last assignment she had co-created CoffeeKettle.in, an initiative that looks 'to prepare the leaders of the future'.
On her appointment, she said, “I’m honoured to lead Razorfish India’s business, and to be tasked with taking the network to new heights, leveraging technology, social media, e-commerce, data services, experience design and brand building capabilities to deliver transformational business experiences. My goal is to ensure Razorfish India remains the destination for smart, curious, creative and entrepreneurial-minded people, and to further strengthen Razorfish India’s existing core competencies.”
Digonnet added, “Charulata brings to this role true business transformation skills through a blend of innovation, integrated marketing solutions and entrepreneurship. She has diverse experience across sectors such as services, manufacturing and consumer products across leading multinational corporations and global brands. She is the perfect succession choice, and her proven skill helping brands to bridge the gap between today’s business reality and tomorrow’s new opportunities, is a perfect marriage to Razorfish’s business model. She has in-depth understanding of the India market, and her background is a perfect complement to the skills we have already developed.”
On her exit, Mathur said, “It’s been a privilege to have worked within the Publicis Groupe, latterly at Razorfish, an iconic organisation with digital at its core, since 2008. I commence my new professional challenge assured that under Charulata’s leadership, Razorfish India will continue to thrive and progress an agenda helping clients navigate the future transform their businesses."