Campaign India Team
Nov 22, 2022

Kalki Koechlin is now a Pilgrim

The actor’s lineage made her the right fit the brand's French Vinothérapie range

Kalki Koechlin is now a Pilgrim
Vegan personal care brand Pilgrim has appointed actor Kalki Koechlin as brand ambassador for its France-origin Vinothérapie range. 
 
According to the brand, Koechlin’s French lineage and the beauty secrets of the country is what made her the right fit. 
 
Pilgrim announced this partnership via its Instagram handle.  
 
Gagandeep Makker, co-founder, Pilgrim, said, “We are ecstatic to join hands with Kalki Koechlin for our Vinothérapie range that brings beauty secrets especially sourced from Bordeaux, France. At Pilgrim, we aim to bring the most authentic and unique ingredients from around the world to our consumers in the Indian market. With this particular range, we want to make our consumers experience the beauty secrets of French skincare right at their doorsteps. We are super excited to have Kalki on board as her belief in achieving holistic beauty truly aligns with our ethos and brand values.” 
 
Source:
Campaign India

Related Articles

Just Published

3 days ago

Campaign roundup: Week of 20 October

The latest ad films and campaigns from brands like Triumph, Interio by Godrej, Piramal Pharma, The Hindu, District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.

Oct 18, 2025

Moves and wins: Week of 20 October

Our weekly roundup of the latest appointments and account wins from Garage Worldwide, Tata Consumer Products, Bold & Beyond, Nas Daily, Infectious Advertising and many more.

Oct 17, 2025

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

Oct 17, 2025

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.