In a restructuring move, JWT has widened the mandate of its executive creative director Senthil Kumar. While this will not necessitate a change in designation, it will mean that Kumar will now be responsible for a larger number of offices, in addition to the mandate he currently holds for the Chennai office.
Confirming the move, Colvyn Harris, CEO, JWT India said, "Yes, Senthil's mandate has been widened. Although there will not be a change in his designation, the move will mean a wider geographical mandate. He will now be responsible for Kolkata, Hyderabad and Bangalore, besides Chennai which he was already handling. There is no other change in the Chennai office's structure. We felt Senthil was capable of handling far more than just the Chennai operations and that is what prompted the move to widen his geographical mandate."
