Just Herbs has announced the appointment of actor Athiya Shetty as brand ambassador.
With this association, Shetty will be seen endorsing the brand's ghee-based lipsticks, lip glosses, foundations and several other makeup products that the brand is slated to launch this year.
She will be featured in Just Herbs marketing communications across digital, print and sales points across India.
Arush Chopra, CEO and co-founder, Just Herbs, said, “Athiya is a perfect mix of traditional elegance with a modern aesthetic which fits perfectly with our philosophy of re-imagining traditional Ayurvedic formulas in modern day beauty formats. Our expression beautifully aligns with Athiya’s wholesome take on beauty, as she keeps it real, raw and authentic, is modern yet embraces her roots with grace.”