Havas Media has won Just Dial's integrated media mandate.
The agency will be responsible for the brand's offline and online duties. It will also look after its social media account.
The account was won following a multi-agency pitch. It will be handled by the agency's Gurugram office, under the leadership of Uday Mohan, president and head – North and West India, Havas Media.
Prasun Kumar, CMO, Just Dial, said, “Our constant endeavour is to provide a fast, reliable, and comprehensive range of products and services to our users. We also work with millions of business owners, both small and large, and help them grow. To help drive our aggressive growth-oriented brand strategy, we are partnering with some of the best marketing agencies. Havas Media impressed us with their thinking and ideation. I am confident that they will add significant value in our overall marketing strategy and programs.”
Rana Barua, CEO, Havas India, said, “Both 2020 and 2021 were stellar years for our creative and the media units. Quarter-on-quarter, Havas Media India has recorded tremendous business growth, which has set a great momentum for the agency. This win also reflects how effectively we have been able to make a meaningful difference to our clients and their businesses, especially in the last two years. We are delighted to have Just Dial onboard and looking forward to partnering them in this new phase of growth.”
Mohit Joshi, CEO, Havas Media Group India, said, “We are extremely proud to have added Just Dial to our ever-growing and marquee client portfolio. This win is a testimony, how successfully we married our meaningful media experience with that of the aggressive growth plans of Just Dial. This win also reflects our media buying efficiencies. Going forward the task will also be to integrate social with that of the offline and online strategy of Just Dial.”
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