Campaign India Team
Jul 30, 2012

Judging concludes for PrintWeek India Awards 2012

Jurors call for greater collaboration between communication agencies and the printing ecosystem to deliver better solutions for clients

Judging concludes for PrintWeek India Awards 2012

Judging for the PrintWeek India Awards 2012, an awards show aimed at increasing awareness of the print industry amongst those who buy and consume print, has concluded.

The 30-member jury panel viewed and evaluated the work at the Grand Hyatt in Mumbai on Saturday.

Commenting about the entries he judged, KV Sridhar (Pops), national creative director, Leo Burnett, said, “Some of the entries submitted by the printing firms are really exceptional. These are fine examples of the kind of printing work that is possible even in India. I was amazed at some of the customised printing opportunities available in the country. We have all seen the personalised calendars and diaries, but the opportunities are galore, and as agencies we need to look at using these for our clients.”

Karan Rawat, executive creative director, Grey, pointed out that with respect to technology of printing, Indian companies are at par with international standards, and some of the entries stood out because of the combined efforts of the designers working hand-in-hand with the printers.

“In terms of technique and technology, we have the best in talent. However, from what I have seen, most of the entries could have become excellent pieces of communication if they had got the design elements right. This clearly illustrates how most advertising agencies have forgotten how to optimise one of the oldest forms of communication,” he said.

Another jury member, Shaziya Khan, executive planning director and vice president, JWT India, also spoke on the importance of design and need for collaboration in the space. She said, “Communication agencies have to look at how the printing technology space has developed and come up with solutions, and I hope more advertising agencies and designers collaborate with printers to come out with even greater work in future.”

Echoing a similar point of view, Shormista Mukherjee, founder, Rickshaw, recalled how designers from her agency started coming up with ‘fresher’ ideas following visits to printing companies. Talking about the awards, she said, “The kind of entries showcased here are some of the great examples of what Indian printing can do. I do hope more people get a chance to see these works, and come up with greater solutions for their clients.”

The Jury Panel for PrintWeek India Awards 2012

Ashwini Ashish Deshpande Founder director and design practice head, Elephant Design
Bhavna Darira Vice president, Brand Financial Services, Birla Sun Life Insurance
Farooqui Fazal Packaging development manager, Heinz India
Gayatri Jayaraman Writer, Mint Lounge
Geetanjali Bhattacharji Chief executive officer, Spatial Access
Hemal Kapadia Founder and design director, Olive Design
Hitesh Pravin Shah Studio manager, BBDO India
Huzefa Kanorwala India and ME country manager, HH Print Management India
Indrajit Sen Executive director, Indian Outdoor Advertising Association
Indranil Roy President, Outlook Group 
Jayshree Joshi Programme officer, Goethe-Institut/Max Mueller Bhavan Mumbai
Karan Rawat Executive creative director, Grey
Kiran Prabhakar Prayagi Director, Graphic Arts Technology & Education
Madan Mohapatra Chief marketing, Future Group
Narendra Parmar Editor and publisher, Printing Samachar
Paroma Sadhana Production and design supervisor, Majlis
Paulose Parakkadan Operations director, r-pac India
Pronoti Datta Assistant editor, Times of India
Raja Sanyal Head of marketing – India, Barclays
Runali Sawant Assistant manager- packaging development, Hindustan Unilever Limited
Saurav Roy Director, Idea Spice Design
Shaziya Khan Executive planning director and vice president, JWT
Sheetal Dandekar Senior product manager, Lupin India
Shormista Mukherjee Founder, Rickshaw
Soma Roy Packaging executive-quality, Marico
Sridhar Kondiparthi (POPS)  National creative director, Leo Burnett
Vijay Sampath Chief executive officer, ACK Media
Vijay Sawant Group creative director, Ogilvy and Mather
Yogesh Bambal Packaging development manager, Cadbury India

Winners are to be announced at the PrintWeek India Awards Night and Conclave on 30 August.

 

 

 

 

 

 

 

 

Source:
Campaign India