Magnon\TBWA has appointed Joydeep Kalra as the senior vice president of the agency.
Prior to this, he was executive director and head of sales and marketing at Zed Axis Technologies.
Kalra will be based in Noida and will head strategy and planning on some of the key account services, informed an agency statement.
Vineet Bajpai, group CEO, TBWA\ India, said, “We are very excited to welcome Joydeep who has excelled as an entrepreneur and co-founder of a renowned digital firm. His vast experience would come handy in conceptualising long term strategies that enhances brand’s ideologies.”
Nitin Naresh, managing director, Magnon\TBWA, said, “Joydeep is a veteran and understands nuances of digital agency business to the core. He will be a great strength to the company. We are delighted to have him with us.”
Kalra added, “I am very excited on being a part of Magnon\TBWA. Magnon has built an enviable business in digital services with a strong portfolio of work across accounts. I look forward to building on that foundation and increasing Magnon’s industry presence and leadership.”
In a past assignment, Kalra worked with G.D. Foods Manufacturing India.