Josy Paul, chairman and chief creative officer, BBDO India, has been appointed a member of the BBDO Asia's Creative Council. The Asia Creative Council exists as a resource for the executive creative directors of each of the markets, and the council members are meant to act as guides and mentors. Paul will join the council which already comprises David Guerrero, chairman, BBDO Guerrero, in the Philippines; Khun Suthisak Sucharittanonta, chairman, BBDO Thailand; and Danny Searle, chairman, BBDO Singapore.
Commenting on the appointment, Chris Thomas, chairman and chief executive officer, BBDO/Proximity, Asia, said, “Josy will form a part of that team who are a collection of hugely talented individuals there to help and ensure we deliver on our creative vision around The Work, The Work, The Work.”
Paul noted that he sees his role as being a membrane of osmosis. Explaining it, he said, “To be a channel for creative exchange. To introduce an Indian perspective to the Asian advertising landscape. To learn from the best work and best people in the Asian region and bring home these learning. To be a catalyst.”
The Creative Council meets three to four times a year to review the region’s output, runs a creative competition across the network once a quarter which they judge, gives advice on improving awards entries, and helps in finding talent.
“We don’t believe in regional or global creative directors – as BBDO likes to assemble the best creative talent in every market in the world. The council is there to help support and inspire that talent,” Thomas stressed. On Paul's appointment, he added, “Indian creativity needs little validation. Josy is highly respected in India and admired within the BBDO network. He sets high standards and is a great leader. He will be bringing his wit, wisdom, huge talent – and his hat.”