Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jul 23, 2019
Jon Cook: ‘I was scared we would mess up an iconic Y&R or VML’
Nearly a year after the merger, VMLY&R’s chief executive reflects on progress so far, on comparing notes with Wunderman Thompson and on applying lessons from China.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Advertising
May 06, 2021
VMLY&R boss Jon Cook opens up on DE&I
Advertising
Mar 16, 2022
VMLY&R announces APAC leadership revamp
Advertising
Oct 17, 2023
WPP merges VMLY&R and Wunderman Thompson
Awards
May 19, 2023
Cannes Contenders 2023: VMLY&R India
Just Published
Advertising
31 minutes ago
What the Cloudflare outage reveals about digital ...
This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
2 hours ago
Publicis Groupe South Asia appoints Supraja ...
Srinivasan joins the Groupe after seven years at BookMyShow.
Advertising
20 hours ago
Attention, not viewability, drives impact: ...
As marketers move beyond viewability as a proxy for effectiveness, a new global study from mCanvas and Lumen Research offers fresh evidence for the industry’s growing focus on attention metrics. The meta-analysis, conducted across 110 campaigns in 19 categories and nine markets, reports a strong correlation between higher Attention Per Mille (APM) and improved downstream outcomes such as CTR, recall, and purchase intent.
Media
22 hours ago
YouTube's Big India Push: AI Tools Meet Education ...
YouTube held its annual Impact Summit in New Delhi last week, and the announcements weren't just about views or subscribers. The company rolled out AI tools, forged partnerships with educational institutions, and dropped some numbers that paint a picture of just how embedded the platform has become in India's economy.
