Jockey promotes new athleisure line with ‘Take It Outside’ campaign

Page Industries Ltd., the exclusive licensee of Jockey International Inc. (USA), has launched its seasonal athleisure campaign titled ‘Take It Outside’. The initiative highlights Jockey’s new premium winter collection for men and women, designed to encourage consumers to step outdoors in versatile, easy-to-wear clothing. The campaign extends Jockey’s long-standing focus on comfort and quality into a range of outerwear suited to varied lifestyle needs.

The collection is intended for everyday scenarios such as cold mornings, coffee runs and airport commutes. Each piece is lightweight, warm and easy to layer, with construction engineered to support movement. The range uses modern fabrics, relaxed silhouettes and functional detailing, aiming to deliver styles that remain comfortable throughout daily transitions between home, work and social settings.

Nihal Rajan, chief marketing officer at Jockey India, said the definition of comfort has evolved as consumers spend more time on the move. He described the collection as clothing that works seamlessly indoors and outdoors, remaining true to Jockey’s emphasis on ease and wearability.

Rajan added that the campaign mirrors the changing lifestyles of younger consumers, who prefer apparel that adapts to different activities without requiring significant outfit changes. He characterised the collection as refined and functional, designed for everyday moments.

The campaign positions Jockey’s athleisure offering as a natural extension of its comfort-led brand promise, while aligning with rising demand for clothing that blends practicality with understated style.