Jiten Mahendra has joined Byju's, the e-learning platform as vice president-head marketing.
He moves from Landmark Group, where he was senior vice president, marketing.
Mahendra updated his LinkedIn profile to reflect his move.
His post read, "My 12 year long innings with the Landmark Group and Max Fashion comes to an end. I am thankful to Vasanth Kumar for giving me this wonderful opportunity, mentoring me throughout this journey, and bringing the best in me. Thanks to Shital Mehta and Raghu Rajagoapalan for all the guidance and support. Special thanks to the Max marketing team for supporting me throughout this journey. I can sum up this whole journey in two words 'passion', and 'perseverance' can make anything happen. To conclude: The end of your journey is the beginning of the new one."
In a career spanning more than 21 years, Mahendra has had stints with Mahindra & Mahindra, Unilever, and Zydus Cadila, among others.