Campaign India Team
Apr 05, 2022

JBL gets Doja Cat as global brand ambassador

Association kickstarted at the Grammys

JBL gets Doja Cat as global brand ambassador
JBL has announced the appointment of Doja Cat as a global brand ambassador. The brand tied up with Doja Cat whose original name is Amala Ratna Zandile Dlamini at the Grammys which were held on Sunday (3 April).
She had a hand blown glass handbag with a JBL Clip 4 attached to it at the red carpet.   
 
With the tie up, Doja Cat will be the face of JBL's 'Dare To' campaign which will urge consumers to be their authentic selves.  
 
Ralph Santana, chief marketing officer, Harman, said, "Doja Cat is as authentic as it gets. She’s an adept musician and incredible performer with a strong visual presence, which is hard to find. She has the unique gift of connecting with fans across a variety of demographics, particularly Gen Z, which makes her the perfect fit for JBL. We are beyond excited to join forces with her to bring together fans from a wide range of backgrounds and encourage everyone to exercise their individuality through personal expression in unexpected ways.” 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

2 days ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

2 days ago

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

3 days ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.