JBL gets Doja Cat as global brand ambassador
Association kickstarted at the Grammys
Apr 05, 2022 07:24:00 AM | Article | Campaign India Team
JBL has announced the appointment of Doja Cat as a global brand ambassador. The brand tied up with Doja Cat whose original name is Amala Ratna Zandile Dlamini at the Grammys which were held on Sunday (3 April).
She had a hand blown glass handbag with a JBL Clip 4 attached to it at the red carpet.
With the tie up, Doja Cat will be the face of JBL's 'Dare To' campaign which will urge consumers to be their authentic selves.
Ralph Santana, chief marketing officer, Harman, said, "Doja Cat is as authentic as it gets. She’s an adept musician and incredible performer with a strong visual presence, which is hard to find. She has the unique gift of connecting with fans across a variety of demographics, particularly Gen Z, which makes her the perfect fit for JBL. We are beyond excited to join forces with her to bring together fans from a wide range of backgrounds and encourage everyone to exercise their individuality through personal expression in unexpected ways.”