Last week's winners Venkatesh Srinivasan and Akshay Ananth finish second and third respectively
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Reframing mediocrity as transition, the Reliance Retail fashion brand’s caregiver-led campaigns used reassurance over aspiration to drive footfalls, relevance and measurable retail outcomes.
According to a BCG report, 64% of Indians turn to the conversational technology for purchase decisions.
The Infectious Advertising CEO pins down the trends shaping creative success in 2026 and the strategies falling out of favour.
Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.