Media Contacts (www.mediacontacts.com), the sister agency of MPG specialising in digital, has been appointed as digital marketing AOR for Jagran Institute of Communications and Management (JICM). The communication management institute is based in Bhopal and is run by Jagran Social Welfare Society (JSWS).
The scope of the assignment covers search engine marketing, search engine optimization, digital marketing and social media. Media Contacts India has also been tasked with revamping the website and developing a new brand identity for the institute. The appointment takes effect immediately.
Arnab Mitra, director of Media Contacts India, said, “We are delighted to be working with JICM and support the institute’s digital marketing initiatives. Digital has taken a centre stage for new generation and we are looking forward to using our expertise to reach JICM’s target audience.”
Abhishek Mohan Gupta, director, JSWS, said, “We were impressed with Media Contacts' understanding of our marketing challenge and solutions offered by them. We hope to get impressive results from this association as well.”