DDB Mudra has won the creative duties for Itz Cash following a multi-agency pitch. There is no incumbent on the account.
Itz Cash Card is a ‘Multi Service Prepaid Card' company, part of the Essel Group. The company was established in 2006.
On the win, Sonal Dabral, chairman and CCO, DDB Mudra Group, said, “It’s always exciting to partner a client and work on a brand that believes in innovative thinking and open to doing things in a refreshing way. Itz Cash is exactly that. Innovation is at the heart of this brand and we’re looking forward to creating some breakthrough work on it.”
Rajiv Sabnis, president, DDB Mudra Group, added, “Itz Cash is an exciting brand that has embarked on a journey of becoming a premier and innovative pre-paid payment solution company. Navin Surya and his team have decided to engage DDB Mudra in their ambitious growth plans and their vision of building a world class consumer facing brand in the multi-service, pre-paid solutions domain. It gives us the unique opportunity to build a consumer brand in a category that is relatively nascent in India. It looks like a fast-paced and exciting road ahead.”
Naveen Surya, managing director, Itz Cash, said, "We are proud to partner with DDB Mudra and are looking forward to a long, exciting and committed relationship with the Group."