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While the account management and general management types look forward to December, it's a torrid and tense time for creatives. They're in super-thinking mode, trying to come up with great ideas for great clients -- and great non-clients and great clients-to-be as well. All of us at Campaign India know how hard it is. And we've decided to lighten the mood the whole month. A new fun TVC for all of you to see every day starting today. Not quite every day, we know you need a break on Saturdays and Sundays. Here's the second one. Enjoy.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.