Campaign India Team
Jan 08, 2009

It's status quo for GECs in the new year

In the first week after TAM announced the update in the universe and inclusion of new markets, all GECs have delivered overall GRPs of 1164 according to the data for C&S 4+.STAR Plus enters the 300 zone again with 307 GRPs. Colors remains strong and steady at number two with 256 GRPs. Zee TV is at number three with 188 GRPs. Sony is at fourth slot with 126 GRPsOther numbers: STAR One: 76; NDTV Imagine: 69; Sahara: 49; SAB TV: 48 and 9X: 42.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

2 days ago

Bachelor pads get a 'Big Billion' reality check

Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.

2 days ago

Apollo Tyres replaces Dream11 as Team India jersey ...

Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.

2 days ago

Amazon launches new AI creative partner in ads console

The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.

2 days ago

The job of advertising is not to sell

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.