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In the first week after TAM announced the update in the universe and inclusion of new markets, all GECs have delivered overall GRPs of 1164 according to the data for C&S 4+.STAR Plus enters the 300 zone again with 307 GRPs. Colors remains strong and steady at number two with 256 GRPs. Zee TV is at number three with 188 GRPs. Sony is at fourth slot with 126 GRPsOther numbers: STAR One: 76; NDTV Imagine: 69; Sahara: 49; SAB TV: 48 and 9X: 42.
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As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.
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